As the Chief Marketing Officer at MarketingBull, Mr. Babenchuk demonstrates continuous leadership in helping our clients and their teams execute and succeed. Combining nearly two decades of experience in industries that include MarketingBull’s core competencies of legal and healthcare and what he attributes to “intuitive analytical thinking,” as well as numerous disciplines, including design, programming, public relations, communications, and marketing management, Mr. Babenchuk has successfully managed and driven organizational growth. His expertise spans nonprofit organizations and the private sector, showcasing his ability to navigate diverse environments and deliver impactful brand and board/stakeholder results.

In prior consultancy, employment, and volunteer work, Mr. Babenchuk worked with industry-significant people who have helped hone his talent and experience in numerous industries and disciplines. In his role as Communications Specialist at the Dutchess County Regional Chamber of Commerce, Mr. Babenchuk excelled in digital strategy, public relations, and organizational consulting. He played a key role in the Chamber’s Health & Wellness and Business Education Committees, contributing to the chamber’s mission of supporting local businesses, programs, and community initiatives. Mr. Babenchuk’s marketing and public relations skills within nonprofit organizations, municipalities, local officials, and government agencies were instrumental in enhancing the chamber’s communication efforts. While working simultaneously with The Chamber Foundation, Inc., Mr. Babenchuk focused on nonprofit marketing, social media communications, and fundraising. Working extensively on growing key metrics important to the board of directors, board members, benefactors, supporters, and sponsors, these efforts simultaneously helped strengthen the foundation’s outreach and engagement. Mr. Babenchuk’s expertise in social media advertising, marketing, and IT systems ensured the foundation’s message reached a wider audience, driving support for its initiatives and programs and hitting essential month-over-month milestone business intelligence metric growth. Mr. Babenchuk was instrumental in helping organize, advertise, and manage monthly marketing efforts of all Chamber of Commerce and Chamber Foundation events around Dutchess County.

Earlier in his life and career, unfulfilled by the legal industry’s net social good, as Creative Marketing Director at Baben Kole, Mr. Babenchuk led corporate social responsibility, sustainable design, and marketing consulting efforts. He championed sustainable business practices and the triple bottom line approach, integrating economic, social, and environmental considerations into the company’s strategy. Mr. Babenchuk’s work in the circular economy and sustainable business models positioned Baben Kole as a social media thought leader in responsible marketing. Around those same years, at Sanders Phillips Grossman, LLC, Mr. Babenchuk managed national mass tort litigation marketing, communications, web development, digital media and IT systems, bulk and large data legal document transfer and processing, overseeing transatlantic operations and logistics for senior partners. His legal marketing, compliance, and IT integration skills ensured seamless communication, confidentiality, security, and operational efficiency. Mr. Babenchuk’s strategic approach to highly technical problem-solving and management contributed to the firm’s success in a highly competitive legal market and leadership environment. For over a decade, in his role at The Sanders Firm, Mr. Babenchuk was responsible for web development, design, and administration of all websites and marketing efforts. He coordinated marketing and advertisement design across digital, print, and social media platforms, driving regional growth for the personal injury law firm. Mr. Babenchuk’s web development and marketing strategy expertise was crucial in the firm’s expansion and client acquisition. Furthermore, Mr. Babenchuk played key roles in facilitating and organizing legal industry conferences, including Mass Tort Made Perfect, as well as Press Releases, Blogs, and Publications, including The No-Fault Bible.

Mr. Babenchuk’s earlier years in the 2000s involved programming, web development, design, and engineering. As the Chief Web Engineer at OCT Webs, Mr. Babenchuk specialized in web development, design, and services. His programming skills and experience in web applications enabled him to create high-quality web solutions for clients who were only dreaming (at the time) of achieving first-page listing on Google Search. Mr. Babenchuk’s marketing and web development work at Baker Sanders, LLC further showcased his ability to deliver innovative and effective digital strategies. Helping the Mass Tort Pharmaceuticals sister firm Sanders Sanders Block Woycik Viener & Grossman, P.C. achieve the first-page listing on the (then) largest pharma lawsuits.

Even earlier in his life, and as a very passionate and driven young man at AT&T, Mr. Babenchuk was involved in community marketing outreach, leveraging real-world efficiency and logistics to help maximize the reach of the franchise’s initiatives. His community engagement and outreach efforts helped strengthen AT&T’s presence and increase foot traffic in a targeted zip code. In his spare time, Mr. Babenchuk enjoys programming, design, kayaking, scenic hikes, and curvy backcountry road drives with great music. In addition to holding a Business Administration and Management Bachelor’s Degree in Change Management from Moscow State University of Environmental Engineering (MGUP), Mr. Babenchuk studied Communication Arts in Brooklyn, NY, including the use of 1900’s Golding No.9 printing letterpress. Mr. Babenchuk says he enjoys working with “people who consistently perform to a high standard of their [respective] disciplines and skillset” and “celebrates efficient and well-organized teams,” he adds.