📢 Announcing New Website & Branding

Metropolitan Orthopedics Case Study

Business Solutions to Marketing Execution

metro-ortho

Case Study Brief:

Metropolitan Orthopedics stands as a beacon of hope for those seeking relief from relentless pain. Specializing in spine orthopedic surgical solutions, they offer a sanctuary for patients who have exhausted all conservative treatments. Their team of board-certified surgeons is committed to providing enduring solutions, transcending the temporary relief offered elsewhere.

As their second surgical center opened its doors in Queens, NY, Metropolitan Orthopedics commissioned MarketingBull to develop the brand and identity of their newly formed entity. In addition, Metropolitan Orthopedics challenged MarketingBull to generate leads for patients suffering from conditions that the practitioners at the center were equipped and experienced to treat.

MarketingBull delivered a comprehensive brand style guide that included brand identity, stationery, social media accounts and posts, and website mockups, effectively demonstrating the look and feel of their new company.

MarketingBull designed and built a website that not only highlights the unique surgical solutions and experience the client offers but also enables patients to learn about and understand their treatment options, as well as easily and confidentially reach out for a consultation.

MarketingBull also obtained Google My Business local listings for the client’s physical locations on Google Search and Google Maps. In addition, MarketingBull established a Facebook Business page and an Instagram profile, kickstarting Metropolitan Orthopedics social media presence with captioned posts and Reels.

Solutions MarketingBull delivered:

  • Planning of Marketing Strategy
  • Design of Brand, Style Guidelines, and Branded Resources
  • Full-Service Website Design & Deployment, Featuring Simple Patient Consultation Scheduling
  • Management of Social Media Accounts and Generation of Branded Content, Posts, Videos and Reels

Results:

MarketingBull quickly delivered a brand style guide, website, and social media content for Metropolitan Orthopedics to execute a new patient (lead generation) strategy in New York.

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